Business Development Lead – Peru · Cedrela Consulting Group

Strategic RepresentationInstitutional RelationsInternational Business

I connect people, organizations, and markets through strategic context, trust-building, and the development of high-value relationships.

Lima · Peru

Puerto Rico × Peru

Professional portrait of Sandy Antivero
Representation is not appearance.
It is responsibility in action.
BusinessGovernmentDiplomacyChambersDelegations

01 / Positioning

Local insight · International perspective

Trust is not declared. It is built through every interaction.

My work sits at the intersection of strategic representation, institutional relations, and international business development.

I bring contextual intelligence, executive judgment, and the ability to coordinate relationships—helping leaders and organizations navigate complexity, build relevant connections, and move forward with purpose.

02 / Expertise

Three interconnected practices

A professional platform designed to represent, connect, and activate.

01

Strategic Representation

Represent with judgment, coherence, and authority.

Strategic preparation and advisory for leaders, executives, and organizations required to carry a role, lead a conversation, or make decisions in high-visibility environments.

  • Executive presence and communication
  • Meetings, negotiation, and public representation
  • Protocol and institutional judgment
  • Brand and organizational representation
02

Institutional Relations

Build trust around a clear purpose.

Context analysis, stakeholder identification, and strategic coordination across companies, institutions, chambers, public authorities, and key partners.

  • Stakeholder mapping
  • Institutional engagement
  • Strategic outreach and agendas
  • High-level conversations
03

International Business

Understand a market before entering it.

Advisory for organizations, business leaders, and delegations seeking to explore opportunities, develop relationships, and operate with cultural intelligence and informed local judgment.

  • Market insight and contextual guidance
  • Market entry and relationship development
  • Partner and opportunity identification
  • Executive agendas and delegations

Knowledge in action

Training and workshops

I share what I have learned through State protocol and international settings in workshops and content focused on professional image, executive presence, protocol, greetings, hospitality, and reputation. My workshops are supported by Cedrela Consulting Group.

Who speaks for you when you are not in the room? Your reputation.
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03 / Approach

From access to execution

It is not only about opening a door. It is about knowing why, with whom, and to what end.

01

Read

Understand the context, the stakeholders, the codes, and what is truly at stake.

02

Connect

Identify the right interlocutors and build bridges between people and organizations.

03

Prepare

Define messages, approaches, agendas, and the conditions for a valuable conversation.

04

Activate

Guide the relationship toward a concrete, viable, and well-grounded next step.

Sandy Antivero overlooking the ocean, representing international connection

04 / Peru × Puerto Rico

Business Development Lead – Peru

Local insight turns international interest into a viable opportunity.

As Business Development Lead – Peru at Cedrela Consulting Group, a consulting firm headquartered in San Juan, Puerto Rico, I build bridges between both markets through institutional relations, strategic partnerships, and technical exchange among public- and private-sector organizations.

Two markets. One relationship built on context, trust, and the ability to execute.

With the support of Cedrela Consulting Group

Cedrela Consulting Group

05 / Experience

Authority built through experience

Environments where representing well was never a minor detail.

+18years of experience
14years in State Protocol
APECPeru 2008 · 2016
FIFAWorld Cup Qatar 2022
Executive portrait of Sandy Antivero

My career brings together State protocol, diplomacy, government, VIP services, hospitality, corporate environments, and international sporting events.

This experience allows me to understand both the visible dimension of an interaction—presence, communication, and protocol—and the invisible one: interests, codes, stakeholders, risks, and opportunities.

Today, that background informs my work in institutional relations and market development, supporting people and organizations operating in an increasingly connected world.

Strategic judgment.
Institutional sensitivity.
Practical execution.

Editorial portrait of Sandy Antivero for Revista Signature

06 / Press

Revista Signature · October 2026

The next level of professional representation.

A conversation about judgment, elegance, conduct, and the responsibility of representing the professional level a person or organization has achieved.

Read the profile in Revista Signature Full article in Spanish · Opens in a new window

Start a strategic conversation

Some opportunities require more than an introduction.

They require context, relationships, and a clear strategy for moving forward. If you are looking to strengthen your representation, develop institutional relationships, or explore opportunities across markets, let us talk.

Lima · Peru | Puerto Rico × Peru